5 Ways To Double Your Sphere
I met with an agent this week who I could sense was great at keeping in touch with his past clients. In fact, he shared that he genuinely became friends with many of them and was very connected to his “A-group”. Like many of us though, his database had been quiet on the home-buying and home-selling front this year. Many of his clients were sitting comfortably in low-interest-rate loans and had already moved up during the pandemic. I think a lot of agents can relate to this.
That got me thinking….. Growing a database with clients and potential clients at different stages of the buying or selling process has always been a big part of my strategy. Truth be told, I let up on this a bit over the past couple of years because we were so busy. But here's the thing— successful businesses, regardless of how busy they are, prioritize growing their database.
One of the core principles I coach to is that prospecting has to happen every day. Prospecting does not have to mean cold calling expireds or for sale by owners. Here are a few great ways to prospect AND build your database at the same time.
5 Effective Ways to Double Your Database
#1 Host Virtual Events
Showcase your expertise and add value by hosting virtual events. The key is to make the content relevant and informative. Consider topics like "How to Build Wealth Through Real Estate Investing," "Flipping Houses for Profit," "Navigating Your First Investment Property," "How to Run a Profitable Airbnb," or "First-Time Homebuyer Education."
How to Maximize Your Virtual Event:
Promote the event by sending invitations to your current sphere and encouraging them to share it with friends.
Advertise on social media and create a simple signup form to capture attendees' contact information.
After the event, follow up with all participants, sending thank-you emails and useful resources.
Use the recording to attract more leads by offering it as an on-demand resource, requiring email addresses for access.
#2 Organize a Community Drive
Organize a community drive like an electronics recycling day, coat collection, or food drive in your neighborhood or farming area.
How to Make it Work:
Drop off flyers or postcards at every home in the neighborhood, explaining the drive.
Include a link to a registration form where residents can sign up to participate and leave their contact information.
Follow up with an email letting them know when you will be by to collect from them.
This is a great way to engage with the community while growing your database with real, meaningful connections. Plus you've provided a great service for the community on a whole.
#3 Host In-Person Events
Turn the virtual event or community drive event ideas above into an in-person event. Don't forget to create a way for participants to leave you an email address.
#4 Leverage Social Media Lead Magnets
Create downloadable resources like eBooks or guides (e.g., "Top 10 Tips for First-Time Homebuyers" or "Maximizing Rental Income"). Offer these resources for free in exchange for an email address through social media ads or posts.
How to Capture Leads:
Promote these lead magnets with engaging posts or ads on Instagram, Facebook, and LinkedIn.
Make sure the sign-up process is quick, and the resource is high-value so people are more inclined to share their contact information in order to receive the resource material.
#5 Partner with Local Businesses
Team up with local businesses, such as coffee shops, restaurants, service providers, designers, or contractors and do a joint event or promotions. You could also sponsor a giveaway. Everyone benefits because of the cross-promotion to each other's database.
How to Make It Work:
Create a co-branded flyer or social media post with the business that includes a sign-up form for a giveaway, special offer or event.
Collect emails during the event or promotion, and follow up with personalized messages.
Remember that once you have people in your network, you need to have a plan for communicating with them regularly!
Happy Database Building!
