Real Estate Agents: No Gatekeeping Please

There was a time when real estate agents were the sole gatekeepers of real estate property information. When I began selling, the Saturday newspaper served as our primary multiple-listing service, supplemented by monthly books. Can you imagine? Also… yes, I am that many years old!!!

Back in the day, buyers and agents had to contact listing agents directly, scour the Saturday real estate section of the newspaper, drive neighborhoods to search for signs, or wait for the books to come out to get listing details. Listing agents were definitely the gatekeepers of information.

Today, of course, information is everywhere. Property listings are available on countless websites. So when we share property information via text, on social media or via email, our focus should be on delivering exceptional service. That means providing ALL relevant details upfront. Failing to do so only frustrates rather than engages your audience.

Agents, consider this: when you send an email marketing piece about your new listing or upcoming open house to other real estate professionals, please be sure to include all the pertinent details—beds, baths, location, and PRICE! 

For your email to resonate with other agents, especially if they have potential buyers in mind, they need comprehensive information without having to look a property up! Without all of the needed info your marketing went from effective to annoying!

Let's normalize not gatekeeping, please. We are no longer the gatekeepers of real estate property information. Make your marketing efforts count. Understand your audience!