Let’s Get Honest About Your Business in 2024
30 questions to ask yourself about your business health going into the New Year —
Do you have a database of names, addresses, phone numbers, and other information on your clients readily available?
Are you contacting 25 people per week off of this list in some fashion?
Do you have a scheduled time each week or each day when you prospect or communicate with your clients/friends? Do you do this consistently?
Do you meet with your top clients once a year for a “review” of their real estate?
Do you have a plan for keeping in touch with these clients throughout the year?
What are your systems for generating a continuous flow of buyers and sellers?
Do you have a Buyer Presentation readily available?
Does your Buyer Presentation explain the buying process?
Does your Buyer Presentation explain expectations?
Do you use a Pre-listing Presentation/Book?
Are you able to customize your Pre-listing Presentation quickly?
Do you use a powerful Listing Presentation?
Does your listing presentation clearly set expectations for the seller?
Does your listing presentation discuss price? What are you using for a CMA tool?
Does your listing presentation differentiate you from your competition?
Does your listing presentation demonstrate how you add value to your seller?
Do you have a marketing plan/checklist for your listings?
Are you executing a marketing plan/checklist every time?
Do you have a plan when working with buyers?
Do you know the first 5 questions to ask a buyer?
What about the first 5 questions to ask an investor?
Do you have a plan for working open houses?
Do you have a system for working with builders?
Do you know how to run successful digital ads?
Do you have a monthly budget created to implement marketing and advertising?
Do you have your most common emails “standardized” so you don’t need to create an original every time you want to communicate with someone?
Do you have a Business Plan in place?
Do you know where your business comes from specifically?
Do you have a good way to track the ROI of your marketing efforts?
Are your systems in place for contact and contract management?
